Kicker was started by two riders who enjoyed talking endlessly about snowboarding. This magazine is an attempt to put these ramblings into a format that can reach people, which we hope will keep the culture alive.

We'll write reviews and recommend gear that we love. We'll attend events, and take photos of every damn pillow we see.

But we'll also lament the decimation of mountain towns at the hands of the corporate elite. We'll fight for patrollers, instructors, and lifties, and their right to unionize. We will support anyone doing the same. We will share stories from riders who have been pushed to the periphery. We will highlight the lack of action on climate change and the existential risk it poses to the sport and places we love.